Co-founder, with Niklas Lohne-Hansen · 2026
LANDR
Premium technical snow gear, co-founded with Paralympian Niklas Lohne-Hansen and built around his own story — landr.no.
- What it is
- Technical outdoor apparel
- Our role
- Co-founder, with Niklas Lohne-Hansen
- Year
- 2026
The idea
Gear with a founder's story behind it.
Niklas is a Paralympian who needed technical snow gear that actually performs. We built a brand around that — not a logo bolted onto generic outerwear.
What we did
A black-and-white, editorial-first identity.
Full brand identity and a built-from-scratch Shopify store — jackets, mid layers and accessories, photographed and written to carry the founder story honestly.
What it taught us
The founder's story carries the brand.
A real reason to exist is worth more than any amount of styling. Our job was to get out of its way, not cover it up.
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